On the topic of navigating crisis communications and reputation management for insurance claims, Gauteng Women In Insurance (GWII) hosted a Continuous Professional Development (CPD) session on 14 September, proudly sponsored by Camargue.
Guest speaker, Rianette Leibowitz, PR Risk Management Consultant for companies such as Camargue, spoke about the importance of a crisis communication plan and reputation management for insurance claims.
Navigating
crisis communications
Every business strives to build a solid reputation, retain
clients and to keep all stakeholders satisfied. That’s why being prepared for
an incident and having a crisis communications plan in place could
alleviate the stress and be the guiding framework you can rely on when a
crisis situation feels overwhelming and out of control.
In this session, Rianette shared her overview of a crisis communications
plan and discussed the practical implications by showcasing examples of claims
and what the best-case scenarios would be.
Overview of a crisis communications plan
Communications, according to Rianette, refers to all the different areas we use to communicate information effectively to relevant stakeholders. A communications strategy is a business framework that guides the company to ensure that messages are aligned and that all communication efforts lead to achieving the same business goals.
“The
success of your business relies on solid marketing, regular media exposure, effective
internal and client communication and good brand-building activities. Even
though this could sound quite overwhelming, it’s comforting to know that there
are experts who are passionate about this and who can come on board as
consultants or in-house communications managers,” she added.
